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May 19, 2009

Bulldog Award Winners Announced

Here is a list of the winners of the 2009 Bulldog Awards for Excellence in Media Relations & Publicity, announced Monday night at the Media Relations Summit. Congratulations to all the winners!

GRAND PRIZE WINNER
Alex Slater, Nell McGarity, and Gabe Roth
The Glover Park Group
For The Center for Constitutional Rights
"Beyond Guantanamo: Rescue the Constitution"

VMS AWARD WINNER
Best Education/Public Service Campaign
Gold
Porter Novelli with
Federal Deposit Insurance Corporation
"The more you know, the safer your money"
Best Investment, Banking & Financial Services Campaign

Best Arts & Entertainment Campaign
Gold
BJ Communications, Inc.
For Target Corporation
"Target Music in the park-Crooning Canines Contest"

Best Arts & Entertainment Campaign
Silver
WONGDOODY/The CW Network for
"Gossip Girl 'Quotes' Campaign"

Best Arts & Entertainment Campaign
Bronze
Bullfrog & Baum for
The Television Food Network
"Food Network's the Next Iron Chef"

Best Use of Broadcast Video/Internet - Business/Consumer
Gold
Weber Shandwick for
ExxonMobil
"2008 Mickelson ExxonMobil Teachers Academy"

Best Use of Broadcast Video/Internet - Business/Consumer
Silver
MWW Group for
Carson Kressley
"Look Good in Pictures: Nikon's How to Series with Carson Kressley"

Best Use of Broadcast Video/Internet - Business/Consumer
Bronze
Weber Shandwick for
Perfectmatch
"Perfectmatch.com on DWTS"

Best Crisis Communications
Gold
Sam Singer
Singer Associates for
San Francisco Zoo
"Christmas Day Tiger Attack at the San Francisco Zoo"

Best Crisis Communications
Silver
Burson-Marstellar
Dallas/Fort Worth International Airport
"MD-80 Crisis"

Best Crisis Communications
Bronze
Sarah Harley
Ron Sachs Communications
"Alan Crotzer Claims Bill"

Best Company Positioning/Branding
Gold
Quinn & Co. PR
"Local Auctions Produce Mega Nationwide Press Results and National Awareness for Boutique Real Estate Marketing Firm"

Best Company Positioning/Branding
Silver
JB Cumberland PR
JBCPRgreen Division for
Reisenthel Accessories
"Go Eco-Chic with Reisenthel Accessories"

Best Company Positioning/Branding
Bronze
Susan Lindner
Chris Capra
Matt Clark
Jessica Fletcher
Shala Girolami
Lotus Public Relations for PokerStars
"PokerStars Dominates the World Series of Poker Final Table"

Best Education/Public Service Campaign
Gold
Porter Novelli with
Federal Deposit Insurance Corporation
"The more you know, the safer your money"

Best Education/Public Service Campaign
Silver
HealthStar Public Relations for
Bayer HealthCare
"One A Day and Ellen DeGeneres Team Up to Deliver Wake-Up Calls About Breast Cancer Awareness"

Best Education/Public Service Campaign
Bronze
David Hammarstrom and Ted Mitchell
MetLife Foundation
Charles Kolb and Morgan Broman
Committee for Economic Development
"The MetLife American Teacher's Survey: The Homework Experience"

Best Food & Beverages Campaign
Gold
Rita Gorenberg
Ketchum for
Häagen-Dazs "Häagen-Dazs loves Honey Bees: Let's Lick This Problem"

Best Food & Beverages Campaign
Silver
GolinHarris for
Auntie Anne's Pretzels
"A New Twist on Giving Back: Auntie Anne's 20th Birthday"

Best Food & Beverages Campaign
Bronze
Kim Goeller-Johnson
Senior Manager, Media Relations
Dreyer's/Edy's Grand Ice Cream
"Getting to Know the Joneses with a Slow Churned Neighborhood Salute"

Best General Business Campaign
Gold
Porter Novelli for Interbrand
"The Launch of Interbrand's Best Global Brands 2008 Report"

Best General Business Campaign
Silver
Linda Muskin
Clarus Communications
"YourEncore"

Best General Business Campaign
Bronze
OfficeMax
Back-to-School 2008 — "Power to the Penny"

Best General Consumer Campaign
Gold
Hunter Public Relations for Hasbro Games
"The World Voted and Created the First-Ever Global Monopoly game board"

Best General Consumer Campaign
Silver
Jay S. Winuk
Winuk Communications, Inc.
for a Journey for 9/11:
"Supporting the Ailing Rescue and Recovery Workers of Ground Zero"

Best General Consumer Campaign
Bronze
GolinHarris for
Auntie Anne's Pretzels
"A New Twist on Giving Back: Auntie Anne's 20th Birthday"

Best Health, Medicine & Fitness Campaign
Gold
Amy Albin
Senior Media Relations Specialist
and
Roxanne Moster
Dir. Media Relations
UCLA Health Sciences Media Relations for
UCLA Plastic & Reconstructive Surgery/Operation Mend Program
"Operation Mend"

Best Health, Medicine & Fitness Campaign
Silver
Nikki Mitchell
Baylor Health Care System
"Baylor Health Care System Partners with Univision"

Best Health, Medicine & Fitness Campaign
Bronze
Cooney/Waters Group
American Lung Association
Sanofi Pasteur
Faces of Influenza

Best Investment, Banking & Financial Services Campaign
Gold
Dukas Public Relations
Westwood Capital, LLC
"Westwood Capital Becomes Major Policy Player"

Best Investment, Banking & Financial Services Campaign
Silver
Porter Novelli with
Federal Deposit Insurance Corporation
"The more you know, the safer your money"

Best Investment, Banking & Financial Services Campaign
Bronze
Seattle Metropolitan Credit Union
JayRay Ads & PR
"Pay It Forward"

Best Use of the Internet — Business
Gold
Diamond Public Relations
San Juan Marriott & Stellaris Casino
"iGO iWRITE/Vacation 2.0"

Best Use of the Internet - Business
Silver
Pete Voss
Waggener Edstrom Worldwide for
Waggener Edstrom Worldwide
"Twitter at Black Hat: How Microsoft threw its hat into the newsroom of the future"

Best Use of the Internet — Business
Bronze
Weber Shandwick for
American Airlines
"More Choices Connecting You to the World: MoreTravelChoices.com"

Best Issue/Cause Advocacy Campaign
Gold
Alex Slater, Nell McGarity and Gabe Roth
The Glover Park Group
for The Center for Constitutional Rights
"Beyond Guantanamo: Rescue the Constitution"

Best Issue/Cause Advocacy Campaign
Silver
Weber Shandwick for
Susan G. Komen
""NBCAM 2007""

Best Issue/Cause Advocacy Campaign
Bronze
Weber Shandwick for
American Airlines
"Pink-ribbon airplanes take the message to the world: American Airlines &
Susan G. Komen for the Cure® Lifetime Promise Partnership"

Best Use of the Internet — Consumer
Gold
OfficeMax
ElfYourself 2007

Best Use of the Internet — Consumer
Silver
JB Cumberland PR
JBCPRgreen Division for
Reisenthel Accessories
"Go Eco-Chic with Reisenthel Accessories"

Best Use of the Internet — Consumer
Bronze
Stephanie Azzarone
Child's Play Communications for
K'NEX brands
"Team Mom"

Best Not-for-Profit/Association/Government Campaign
Gold
Winning Strategies
Alternatives for the Death Penalty
"Repeal of the Death Penalty in New Jersey"

Best Not-for-Profit/Association/Government Campaign
Silver
Jay S. Winuk
Winuk Communications, Inc.
for
a Journey for 9/11:
"Supporting the Ailing Rescue and Recovery Workers of Ground Zero"

Best Not-for-Profit/Association/Government Campaign
Bronze
Alex Slater, Nell McGarity and Gabe Roth
The Glover Park Group
for The Center for Constitutional Rights
"Beyond Guantanamo: Rescue the Constitution"

Best New Product Launch — Business
Gold
Schwartz Communications for
Epocrates
"Epocrates Rx for the iPhone"

Best New Product Launch — Business
Silver
Access Communications for Solyndra
"Access Gives Stealthy Solar Startup Its Day in the Sun"

Best New Product Launch — Business
Bronze
James Boyd &
Weber Shandwick for
Singapore Airlines
"Singapore Airlines Unveils the World's First A380"

Best New Product Launch — Consumer
Gold
MWW Group for
Nikon
"Creating the Phenomenon — The Nikon D90"

Best New Product Launch — Consumer
Silver
Marina Maher Communications for
Head & Shoulders, a Procter & Gamble brand
"Head & Shoulders: Total Scalp Care Movement"

Best New Product Launch — Consumer
Bronze
Skyya Communications for SPOT Satellite GPS Messenger

Best Online Newsroom - Business/Consumer
Gold
David Wolf
Director, Corporate Communications
Philips Electronics North America with Medialink Worldwide
"The Philips Media Hub"

Best Online Newsroom - Business/Consumer
Silver
Royal Caribbean International
"Online 'Oasis"

Best Use of Personality/Celebrity
Gold
Lippe Taylor for
Jenny Craig
"Rejuvenating a Brand through Savvy Celebrity Media Management"

Best Use of Personality/Celebrity
Silver
Ruder Finn West
LIVESTRONG.COM
"Demand Media's LIVESTRONG.COM"

Best Use of Personality/Celebrity
Bronze
HealthStar Public Relations for
Bayer HealthCare
"One A Day and Ellen DeGeneres Team Up to Deliver Wake-Up Calls About Breast Cancer Awareness"

PR Innovation of the Year
Gold
Porter Novelli for Jack + Bill
"Jack+Bill"

PR Innovation of the Year
Silver
Stephanie Azzarone
Child's Play Communications for
K'NEX brands
"Team Mom"

Best Response to Breaking News
Gold
Alex Slater, Nell McGarity and Gabe Roth
The Glover Park Group
for The Center for Constitutional Rights
"Beyond Guantanamo: Rescue the Constitution"

Best Response to Breaking News
Silver
Mark Lewis
Senior Marketing Communications Manager
Hewlett Packard
HP Solution Partners Organization (SPO)
"Turning a Negative Into a Positive"

Best Response to Breaking News
Bronze
Brazillian Sugarcane Ind. Association (UNICA)
And Vox Global
"Are We There Yet?"

Best Use of Research - Business/Consumer
Gold
Huma Gruaz
Alpaytac, Inc. for
SendTec, Inc
"2008 Presidential Campaign — Internet Marketing Analysis"

Best Use of Research - Business/Consumer
Silver
Tim Miller
Communications
Berman and Company for
The Center for Economic and Entrepreneurial Literacy
"The Economy and The Congress"

Best Use of Research - Business/Consumer
Bronze
Heather Hennessy
Communications Group Director
Fuse for
USA Swimming / USA Swimming Foundation
"Make a Splash"

Best Special Event/Stunt
Gold
Mac Strategies Group for
Illinois Policy Institute
"2008 Piglet Book"

Best Special Event/Stunt
Silver
Resolute Consulting for
Illinois Restaurant Association
"Chicago Gourmet 2008"

Best Special Event/Stunt
Bronze
Schwartz Communications for
Bill Me Later
"Bill Me Later-The Power of the Man Cave"

Best Use of Social Media Tools - Business/Consumer
Gold
Royal Caribbean International
""Name That Ship""

Best Use of Social Media Tools - Business/Consumer
Silver
Cheryl Georgas
JSH&A for
The Hershey Company
"Hershey's Bliss Celebrates Launch with 10,000 In-home Chocolate Parties"

Best Use of Social Media Tools - Business/Consumer
Bronze
Porter Novelli for Jack + Bill
"Jack+Bill"

Best Technology Campaign — Business
Gold
Raytheon Company
"The Raytheon You Don't Know: Channeling "Iron Man""

Best Technology Campaign — Business
Silver
Weber Shandwick for
Perfectmatch.com
"Perfectmatch.com on DWTS Perfectmatch"

Best Technology Campaign — Business
Bronze
Access and Intuit
"Intuit Sings to a Different Tune: Tommy Silk and The Jingle Generator"

Best Technology Campaign — Consumer
Gold
Kitchen Public Relations, LLC for
Digital Gadgets/Sylvania
"The Netbook"

Best Technology Campaign - Consumer
Silver
CarryOn Communications
"Blast Off With Norton"

Best Technology Campaign — Consumer
Bronze
Andy Pray
Lisa Novak
Rachel Helfont
Julia Young
Ruder Finn/West for TiVo
"TiVo Launches Its YouTube Feature Right Where It Should."

Best Travel, Hospitality & Destinations Campaign
Gold
Carla Caccavale Reynolds
Quinn & Co. for
Marriott and Renaissance Hotels of New Orleans
"Voluntourism Offer Serves Up Feel-Good Vacation, Sizeable Charity Donation, Revenue & Media Buzz"

Best Travel, Hospitality & Destinations Campaign
Silver
Anne McGregor Parsons
WordenGroup Strategic Public Relations for
The Lodge at Sun Ranch
"The Country's Newest Ecolodge: The Lodge at Sun Ranch"

Best Travel, Hospitality & Destinations Campaign
Bronze
The Greater Houston Convention and Visitors Bureau
"My Houston Campaign"

Best Campaign Under $10,000
Gold
Dukas Public Relations
Westwood Capital, LLC
"Westwood Capital Becomes Major Policy Player"

Best Campaign Under $10,000
Silver
Bruce Zanca, Kayleen Keneally, Chris Spagnuolo
Bankrate, Inc for
Bankrate, Inc
"Bankrate.com's 2008 Checking Study"

Best Campaign Under $10,000
Bronze
Daisy Okas
AVP
American Kennel Club for
American Kennel Club
"CAMPAIGN TO FIND A DOG FOR OBAMA"

Best Website - Business/Consumer
Gold
Bruce Zanca, Kayleen Keneally, Chris Spagnuolo
Bankrate, Inc for
Bankrate, Inc
"Bankrate.com's 2008 Checking Study"

Best Website - Business/Consumer
Silver
Weber Shandwick for
ExxonMobil
"2008 Mickelson ExxonMobil Teachers Academy"

Best Website - Business/Consumer
Bronze
Weber Shandwick for
American Airlines
"More Choices Connecting You to the World: MoreTravelChoices.com"

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